Global Standards

for Customer Experience Teams

CX standards logo lineup (1)

Earlier this year, Bain & Company®, in collaboration with Kantar and Qualtrics, created a set of jointly endorsed Global CX Standards. The first ever cross-industry initiative to introduce a common language for excellence in the industry.

Now, after a detailed consultation period with CX professionals across the world, these Standards have been reviewed, improved and strengthened, to further raise the overall quality - and deliver more structure - to customer experience practices.

Based on the CX AdvanceSM Framework from Bain & Company, with valuable contributions from Kantar and Qualtrics, the Standards can provide clarity and help support a common framework within the industry, empowering companies to build more effective CX functions.

Download your copy of the Global CX Standards today and discover:

  1. Proven Strategies for Superior Customer Experience: Unlock best-in-class practices to elevate customer satisfaction and loyalty across all industries and geographies.

  2. Expert-Backed CX Framework: Leverage the CX Advance Framework℠, ensuring your customer experience initiatives are grounded in expertise and industry leadership.

  3. Actionable Insights and Comprehensive Support: Gain access to guidelines and tools designed to help you consistently deliver exceptional customer experiences, enriching the lives of your customers and enhancing service quality.

 

 

Download the 2025 Global Standards for Customer Experience Teams
CX standards logo lineup (1)